(SEO) refers to the process of optimizing a website for search engines. It involves making your website search engine friendly.

Learn how Social Media Management can help grow your business.

Marketing channels are the wheel of product distribution. A world without marketing channels will be hectic for both businesses and...

Every business is feeling the effects of the coronavirus. The CDC’s social distancing and quarantine recommendations have forced people...

The state of our current marketplace is in full-blown panic mode. The COVID-19 has set new levels of uncertainty in our 21st-century...

I sat down with marketing Best-Selling Author Mark Schaefer to discuss with him his marketing strategies and how to market in a COVID19...

Public Relations (PR) is defined as the professional maintenance of a favorable public image by a company or other organization or a...

As marketers, one thing we enjoy is grabbing customer data and turning it into measurable insights that will assist businesses in making...

A brand is defined as a name, term, design, symbol, or any other feature that identifies a product, good or service that is different...

] Today, over 2.56 billion people use social media platforms. It is projected to increase to 3.1 billion by 2021. Social media is a vast...

When it comes to marketing, you need to be knowledgeable on critical items and ensure that you are up-to-date in regards to terms that...

Today we live in a technological world, where our website is our very own online business card (Links to an external site.). You know...

As scary as it may sound, competition isn’t always a bad thing. It has become an inevitable part of the marketing strategy for businesses...

The days of getting that big yellow pages book at your doorstep are dead. Google today is helping businesses strive with their...

A customer journey is a prevalent method of marketing communication in the business world. It is used by companies to show a timeline of...

Dear Succession Readers, It has been eight weeks since I began writing my Succession Must-Have’s, where you will get the latest regarding...

Today, we live in a world where advertising and social media noise is everywhere. It is becoming harder and harder to try to engage with...

Market Watch did a recent study titled, Vehicle Roadside Assistance Market by Global Industry Analysis, Market Size, Opportunities and...

Have you ever been sitting at home watching TV or YouTube and an ad just has instantly made you find out more or has literally made you...

A marketing plan goes hand in hand with key performance indicators (KPI’s). To be successful, you want to have a set of quantitative...