Ana BarreraNov 10, 20213 minWhy Good Copy Matters On Social Media Learn why good copy matters for your social media posts. Learn how to captivate and sell more.
Ana BarreraOct 28, 20213 minSocial Media Management to Grow your BusinessLearn how Social Media Management can help grow your business.
Ana BarreraAug 29, 20202 minHow to Keep Best in Class Service during a PandemicEvery business is feeling the effects of the coronavirus. The CDC’s social distancing and quarantine recommendations have forced people...
Ana BarreraJun 13, 20201 minBrand Management: Comparative vs. Holistic MethodsTo enhance the brand equity of a company, it is a good idea to use Comparative and Holistic methods as a way to assess the outcome of the...
Ana BarreraJun 13, 20202 minThe Importance of Having a Strong Brand StrategyBranding is a critical part of any business. A brand strategy sums up how people perceive your company, products, or services. It allows...
Ana BarreraMay 30, 20202 minArchitecture in BrandingBrand architecture is the strategy used to help marketers determine which product to introduce and which brand elements to apply to new...
Ana BarreraMay 16, 20202 minPublic Relations – Proactive and Reactive MeasuresPublic Relations (PR) is defined as the professional maintenance of a favorable public image by a company or other organization or a...
Ana BarreraMay 2, 20201 minMeasuring Brand EquityAs marketers, you want to keep an eye on the health of your brand. Brand measurement allows a snapshot of the brand’s position today...
Ana BarreraApr 18, 20201 minWhat is your Brand Personality?When you look at your business you want to make sure that it has personality. You want your consumers to resonate with your brand....
Ana BarreraApr 11, 20202 minFour-Step Guide to Brand Building in 2020A brand is defined as a name, term, design, symbol, or any other feature that identifies a product, good or service that is different...
Ana BarreraMar 28, 20202 minBrand Equity the Lifeline for any BusinessCustomer-Based Brand Equity approaches brand equity from the point of view of the customer. We all place value towards a brand that...
Ana BarreraJan 18, 20204 minTo Follow or Not to Follow your CompetitorsAs scary as it may sound, competition isn’t always a bad thing. It has become an inevitable part of the marketing strategy for businesses...
Ana BarreraNov 2, 20195 minOptimizing your Towing Business Branding in a Mobile WorldMarket Watch did a recent study titled, Vehicle Roadside Assistance Market by Global Industry Analysis, Market Size, Opportunities and...
Ana BarreraSep 14, 20193 minHow Branding Propelled 3 Companies to SuccessBranding can speak volumes in the sense that it can make or break a company. There is a big difference between Marketing and Branding....
Ana BarreraAug 29, 20192 minMarketing Yourself in 2019Today, we live in a world where Marketing is power. The Mad Men days are over where ad agencies ruled the world. They are still out...