Why Good Copy Matters On Social Media
Learn why good copy matters for your social media posts. Learn how to captivate and sell more.
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Ana Barrera
- Oct 28, 2021
- 3 min
Social Media Management to Grow your Business
Learn how Social Media Management can help grow your business.
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Ana Barrera
- Aug 29, 2020
- 2 min
How to Keep Best in Class Service during a Pandemic
Every business is feeling the effects of the coronavirus. The CDC’s social distancing and quarantine recommendations have forced people...
19 views0 comments
Ana Barrera
- Jun 13, 2020
- 1 min
Brand Management: Comparative vs. Holistic Methods
To enhance the brand equity of a company, it is a good idea to use Comparative and Holistic methods as a way to assess the outcome of the...
1,623 views0 comments
Ana Barrera
- Jun 13, 2020
- 2 min
The Importance of Having a Strong Brand Strategy
Branding is a critical part of any business. A brand strategy sums up how people perceive your company, products, or services. It allows...
11 views0 comments
Ana Barrera
- May 30, 2020
- 2 min
Architecture in Branding
Brand architecture is the strategy used to help marketers determine which product to introduce and which brand elements to apply to new...
312 views0 comments
Ana Barrera
- May 16, 2020
- 2 min
Public Relations – Proactive and Reactive Measures
Public Relations (PR) is defined as the professional maintenance of a favorable public image by a company or other organization or a...
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Ana Barrera
- May 2, 2020
- 1 min
Measuring Brand Equity
As marketers, you want to keep an eye on the health of your brand. Brand measurement allows a snapshot of the brand’s position today...
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Ana Barrera
- Apr 18, 2020
- 1 min
What is your Brand Personality?
When you look at your business you want to make sure that it has personality. You want your consumers to resonate with your brand....
15 views0 comments
Ana Barrera
- Apr 11, 2020
- 2 min
Four-Step Guide to Brand Building in 2020
A brand is defined as a name, term, design, symbol, or any other feature that identifies a product, good or service that is different...
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Ana Barrera
- Mar 28, 2020
- 2 min
Brand Equity the Lifeline for any Business
Customer-Based Brand Equity approaches brand equity from the point of view of the customer. We all place value towards a brand that...
3 views0 comments
Ana Barrera
- Jan 18, 2020
- 4 min
To Follow or Not to Follow your Competitors
As scary as it may sound, competition isn’t always a bad thing. It has become an inevitable part of the marketing strategy for businesses...
8 views0 comments
Ana Barrera
- Nov 2, 2019
- 5 min
Optimizing your Towing Business Branding in a Mobile World
Market Watch did a recent study titled, Vehicle Roadside Assistance Market by Global Industry Analysis, Market Size, Opportunities and...
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Ana Barrera
- Sep 14, 2019
- 3 min
How Branding Propelled 3 Companies to Success
Branding can speak volumes in the sense that it can make or break a company. There is a big difference between Marketing and Branding....
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Ana Barrera
- Aug 29, 2019
- 2 min
Marketing Yourself in 2019
Today, we live in a world where Marketing is power. The Mad Men days are over where ad agencies ruled the world. They are still out...
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