Learn why good copy matters for your social media posts. Learn how to captivate and sell more.

Learn how Social Media Management can help grow your business.

Every business is feeling the effects of the coronavirus. The CDC’s social distancing and quarantine recommendations have forced people...

To enhance the brand equity of a company, it is a good idea to use Comparative and Holistic methods as a way to assess the outcome of the...

Branding is a critical part of any business. A brand strategy sums up how people perceive your company, products, or services. It allows...

Brand architecture is the strategy used to help marketers determine which product to introduce and which brand elements to apply to new...

Public Relations (PR) is defined as the professional maintenance of a favorable public image by a company or other organization or a...

As marketers, you want to keep an eye on the health of your brand. Brand measurement allows a snapshot of the brand’s position today...

When you look at your business you want to make sure that it has personality. You want your consumers to resonate with your brand....

A brand is defined as a name, term, design, symbol, or any other feature that identifies a product, good or service that is different...

Customer-Based Brand Equity approaches brand equity from the point of view of the customer. We all place value towards a brand that...

As scary as it may sound, competition isn’t always a bad thing. It has become an inevitable part of the marketing strategy for businesses...

Market Watch did a recent study titled, Vehicle Roadside Assistance Market by Global Industry Analysis, Market Size, Opportunities and...

Branding can speak volumes in the sense that it can make or break a company. There is a big difference between Marketing and Branding....

Today, we live in a world where Marketing is power. The Mad Men days are over where ad agencies ruled the world. They are still out...