Why Good Copy Matters On Social Media
Learn why good copy matters for your social media posts. Learn how to captivate and sell more.
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SUCCESSION MUST HAVES
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Ana Barrera
- Oct 28, 2021
- 3 min
Social Media Management to Grow your Business
Learn how Social Media Management can help grow your business.
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Ana Barrera
- Aug 28, 2020
- 2 min
How to Keep Best in Class Service during a Pandemic
Every business is feeling the effects of the coronavirus. The CDC’s social distancing and quarantine recommendations have forced people...
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Ana Barrera
- Jun 12, 2020
- 1 min
Brand Management: Comparative vs. Holistic Methods
To enhance the brand equity of a company, it is a good idea to use Comparative and Holistic methods as a way to assess the outcome of the...
1,151 views0 comments
Ana Barrera
- Jun 12, 2020
- 2 min
The Importance of Having a Strong Brand Strategy
Branding is a critical part of any business. A brand strategy sums up how people perceive your company, products, or services. It allows...
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Ana Barrera
- May 29, 2020
- 2 min
Architecture in Branding
Brand architecture is the strategy used to help marketers determine which product to introduce and which brand elements to apply to new...
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Ana Barrera
- May 15, 2020
- 2 min
Public Relations – Proactive and Reactive Measures
Public Relations (PR) is defined as the professional maintenance of a favorable public image by a company or other organization or a...
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Ana Barrera
- May 1, 2020
- 1 min
Measuring Brand Equity
As marketers, you want to keep an eye on the health of your brand. Brand measurement allows a snapshot of the brand’s position today...
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Ana Barrera
- Apr 17, 2020
- 1 min
What is your Brand Personality?
When you look at your business you want to make sure that it has personality. You want your consumers to resonate with your brand....
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Ana Barrera
- Apr 10, 2020
- 2 min
Four-Step Guide to Brand Building in 2020
A brand is defined as a name, term, design, symbol, or any other feature that identifies a product, good or service that is different...
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Ana Barrera
- Mar 27, 2020
- 2 min
Brand Equity the Lifeline for any Business
Customer-Based Brand Equity approaches brand equity from the point of view of the customer. We all place value towards a brand that...
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Ana Barrera
- Jan 18, 2020
- 4 min
To Follow or Not to Follow your Competitors
As scary as it may sound, competition isn’t always a bad thing. It has become an inevitable part of the marketing strategy for businesses...
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Ana Barrera
- Nov 1, 2019
- 5 min
Optimizing your Towing Business Branding in a Mobile World
Market Watch did a recent study titled, Vehicle Roadside Assistance Market by Global Industry Analysis, Market Size, Opportunities and...
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Ana Barrera
- Sep 13, 2019
- 3 min
How Branding Propelled 3 Companies to Success
Branding can speak volumes in the sense that it can make or break a company. There is a big difference between Marketing and Branding....
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Ana Barrera
- Aug 29, 2019
- 2 min
Marketing Yourself in 2019
Today, we live in a world where Marketing is power. The Mad Men days are over where ad agencies ruled the world. They are still out...
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