6 Must-Haves in Your Marketing Arsenal


When it comes to marketing, you need to be knowledgeable on critical items and ensure that you are up-to-date in regards to terms that other marketers use. You want to stay ahead of your competitors so your business can be successful.


Here are six terms that you need to familiarize yourself with:


A/B Testing

The holy grail of marketing! You want to make sure that you are testing your emails, websites, ads to ensure which one you will have the “more bang for your buck.”  AB Testing allows you to analyze data between two designs to determine which one works best. You can use tools like SPSS to run Independent Sample T-Test (Links to an external site.).


Bailout + Feedback

I have said this plenty of time before your website is your online business card. You want to make sure you are keeping tabs on it by having a feedback section on your site. Your consumers will be able to leave you feedback on how the website experience is for your site. OpinionLab (Links to an external site.) and Medallia (Links to an external site.) primarily host the feedback option, and it is a great tool to get feedback on your site.


ChatBox

This is the go-to software for companies to use for customer service purposes. Chatbox allows a company to create automated responses to help with the customer journey. A company can classify questions and provide an automated response. You can also lead customers to chat with a live agent. Salesforces Einstein (Links to an external site.) is a perfect example of a CRM that can integrate with your SMS and social media platforms to get you connected with your customer base.


Convenience Payments

If you are selling products and services on your website, it will be excellent for you to have non-merchant provided checkout options such as PayPal (Links to an external site.)Amazon Pay (Links to an external site.)ApplePay (Links to an external site.). Having these can help to ensure that you do not lose a sale as you will provide a quick checkout for the consumer. It also reduces the number of clicks to get to the checkout box where you can have consumers change their minds, and you will end up losing the sale.


Call to Action

On your website, you want to make sure you have a Call to Action for your consumers to do something on your site if that’s being selecting products, dates of services, access to newsletters, or a gateway to signing up. Keep in mind that having less on your site is more for the consumer. You don’t want them distracted as most consumers have a short attention span. You want to grab their attention with a call to action.


Fold

The fold of your website is when your consumers need to start scrolling. You want to make sure that the top portion of your site has eye-catching images; this is where your Hero image needs to pack a punch. You want to make sure that all the essential things are on the top portion of your website. Ensure your links can be read, and they don’t camouflage with the image.


Slug

Make sure that on your site that you are updating your URL domain with keywords that apply for your business. You don’t want to have something like this URL Domain/&3uejs!js  You should adding there your key terms for your business. 


As you are marketing for your business, keep these six items in your back pocket to improve your overall customer experience, and stand out from the competition.

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