Social media presence is no longer optional whether you run a local shop or a multinational company. With over three billion people using social media monthly globally, including it in your digital marketing strategy is essential to reach your customers, boost leads/sales*, and increase brand awareness.
However, enjoying the benefits of social media involves more than just owning social media accounts.
You need to manage the account in a way that ensures your target customers can find and engage your brand online.
That’s where the concept of social media management comes in.
What is Social Media Management?
Social media management is simply the process of managing your social media strategy to achieve specific goals. It involves creating, publishing, and promoting content across Facebook, LinkedIn, Twitter, and other platforms. But social media management exceeds just updating your brand’s social media accounts. It requires a concerted effort to make your brand visible and reach out to your customers.
The social media landscape is always changing. Over the last couple of years, Facebook has introduced algorithms aimed at suppressing brand’s content in the news feed. Twitter has also announced it will no longer allow the same content to be posted on multiple accounts.
Staying up with these changes requires a level of expertise and a key eye for details to make sure your brand continues to enjoy social media success.
Unfortunately, for a business owner, time is sparse. Adding social media management to countless other works tasks can be daunting and impossible to sustain.
This is why it’s advisable to hire a social media manager who will be committed to managing your brand's social media marketing activities while allowing you to focus on other vital aspects of business success.
What Does A Social Media Manager Do?
A social media manager helps businesses capitalize on the surging popularity of social media platforms. They create, publish, and oversee engagement, branding, and marketing efforts.
The social media manager understands how people think, act, and behave. They will help you connect to your consumers and develop strong relations with them while increasing leads and sales.
Here Are Some Ways a Social Media Manager Can Help Your Business
Adapt To Changing Social Media Landscape
A social media manager can keep track of policy and algorithms' changes and modify your social media strategies to adapt to these changes.
Create a Social Media Strategy
An employee posting randomly without a plan isn’t a social media strategy. To achieve optimized social media performance, you need to develop a concrete strategy, and a social media manager can help with that. They will gauge your goals and translate them into social media content and actions.
Provide Timely Assistance to Your Customers
Comments and messages from your customers should be replied to as soon as possible. The social media manager can help resolve any issue your customers may have or direct them to the appropriate employee.
Protect Your Reputation
The social media manager is on high alert about bad reviews, comments, or anything that’s happening within the social media landscape that concerns your brand. Knowing how quickly issues escalate, they can help you mitigate and solve any issue before it goes out of hand.
If you’re searching for an experienced social media manager to help you run your social media accounts, increase visibility and brand awareness, and grow your account, then you are in the right place.
Succession Marketing is your best choice when it comes to social media management. We know what it takes to make your brand visible and will work with you to achieve your marketing goals.
Remember, only those who take action in the social media landscape can enjoy the benefits and revenue it offers.
Feel free to contact us today.