Tableau Actionable Insights
Tableau is a great investment tool that every marketer should have in their arsenal. In my blog post Tableau, a Marketer’s Secret Weapon,...
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Ana Barrera
- Jun 20, 2020
- 2 min
The Importance of Having Analytics in the Marketing World
Data analytics is one of the best developments in the business world today. Marketers produce tons of data, and data analytics allows you...
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Ana Barrera
- Jun 6, 2020
- 2 min
Tableau a Marketer’s Secret Weapon
As a marketer data needs to be an essential factor to consider when doing any business. At times data can become very taunting to...
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Ana Barrera
- May 23, 2020
- 2 min
Flat Files and Relational Databases in the Marketing World
To market effectively, you need to have a customer list or database. The data collected on your customers facilitates targeted and more...
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Ana Barrera
- May 9, 2020
- 2 min
Google Analytics in a Digital World
As marketers, one thing we enjoy is grabbing customer data and turning it into measurable insights that will assist businesses in making...
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Ana Barrera
- Apr 25, 2020
- 1 min
Brand and Category Development Index: What You Need To Know
It is vital to know how your product, goods, and services will do in a particular demographic or geographic location. You want to ensure...
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Ana Barrera
- Apr 4, 2020
- 2 min
The Art of Analytics
When people see or hear the word “Analytics,” some may begin to perspire from the stress of having to deal with numbers. One would think...
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Ana Barrera
- Mar 7, 2020
- 2 min
Salesforce Einstein AI Features To Make your Business Grow
Salesforce is a tool that every marketer needs to be aware of and be involved in the sales process. A company should invest in the...
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Ana Barrera
- Feb 22, 2020
- 1 min
Market Research: Relationship Analysis
Market Research is not just about getting data points. You need to analyze the data using the Relationship Analysis. This will help in...
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Ana Barrera
- Feb 8, 2020
- 2 min
Market Research Excel Tutorial
In a past blog, I explained how Pivot Tables are your friends, not your enemy (Links to an external site.). When you have obtained your...
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Ana Barrera
- Nov 16, 2019
- 2 min
Pivot Tables are your Friends, not your Enemy
I have to hand it over to Microsoft for creating excel and helping businesses everywhere sort their data points. Today, almost every...
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Ana Barrera
- Nov 9, 2019
- 1 min
Storytelling by Data Visualization
To tell a great story, you sometimes don’t need words to say it. Using data-driven results can tell a more compelling story. In...
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