Tableau is a great investment tool that every marketer should have in their arsenal. In my blog post Tableau, a Marketer’s Secret Weapon,...

Data analytics is one of the best developments in the business world today. Marketers produce tons of data, and data analytics allows you...

As a marketer data needs to be an essential factor to consider when doing any business. At times data can become very taunting to...

To market effectively, you need to have a customer list or database. The data collected on your customers facilitates targeted and more...

As marketers, one thing we enjoy is grabbing customer data and turning it into measurable insights that will assist businesses in making...

It is vital to know how your product, goods, and services will do in a particular demographic or geographic location. You want to ensure...

When people see or hear the word “Analytics,” some may begin to perspire from the stress of having to deal with numbers. One would think...

Salesforce is a tool that every marketer needs to be aware of and be involved in the sales process. A company should invest in the...

Market Research is not just about getting data points. You need to analyze the data using the Relationship Analysis. This will help in...

In a past blog, I explained how Pivot Tables are your friends, not your enemy (Links to an external site.).  When you have obtained your...

I have to hand it over to Microsoft for creating excel and helping businesses everywhere sort their data points. Today, almost every...

To tell a great story, you sometimes don’t need words to say it. Using data-driven results can tell a more compelling story.  In...