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Content Marketing

Writing on Tablet

To enhance your website and brand promotion visibility, you need to design an effective content strategy. You should create unique and original content that is optimized by using SEO-friendly keywords. In one sentence, you need to manage content starting from ideation to distribution. To extend your business to reach across the Internet, we at Succession Marketing can help in engaging customers with a quality Content Marketing Strategy.

Content is one of the powerful business tools that can engage users and drive them into conversion. Thus, content marketing is essential for any business, and it is also a necessary part of the digital marketing strategy. By creating an effective online content marketing strategy, you can reliably fetch traffic and add new leads to your business. Besides, by using proper web content marketing, you can hold the capacity to generate reader interest content that can build the company into a brand.


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Digital Strategy


Let’s face it, your digital strategy (also known as a digital media strategy) is more important than ever in today's ever-expanding digital world. For your company to max out its potential, increase its brand awareness, and solidify its position as an industry leader, you will need a well-crafted digital strategy that aligns your business goals with an executable plan.


At Succession Marketing, we’ll build you a proper digital strategy that integrates your website, social media, online advertising, and other digital marketing functions to maximize your online presence. With our hands-on approach, we will work together to ensure that your objective is clear and that we are building a digital strategy that successfully achieves your company’s goals. We will tackle each digital strategy phase with the proper marketing fundamentals and, most importantly, execute that strategy using the latest methods and tools.


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Going through the process of rebranding is like changing your identity, but for your whole business. Having a strong brand that consumers are able to easily recognize and associate an identity with is a crucial component of operating successfully. With a history of brand marketing and experience in brand strategy with fortune 500 companies, Succession Marketing will be able to make your rebranding transition easy, smooth, and successful.


Rebranding is not uncommon and is a necessary component for creating a brand identity that your target audience is receptive to. It’s important to understand if you need a total rebrand or partial rebrand, and to identify exactly what the benefits of the rebrand will be. Together, we’ll tackle the crucial components that make a rebrand successful including your businesses location, marketing reposition, business philosophy, visual identity, online presence, and much more. We will redefine your company’s vision, mission, and values, and use these to create a framework for your successful rebrand.


To learn more about creating and implementing your rebranding process. 


Social Media


In 2021 being present on social media is a non-negotiable. Millions of business, and hundreds of millions of consumers use social media to interact everyday, which leads to new customer relationships, sales, and brand awareness. Although social media can seem overwhelming, especially with so many platforms, creating a social media strategy doesn’t need to be painful.


At Succession Marketing we will create a summary of everything you plan to do and achieve on social media. This will include growing your company both organically and with the powerful paid advertising features of platforms like Facebook, Google, Instagram, and more. We can utilize these advertising platforms to put you directly in front of your target audience, and urge them to take actions that meet your marketing goals. We will create a specific plan for you that is based on your social media marketing goals and aligns with your businesses objective. A large component of social media is understanding your audience and we will do that by gathering the proper data, creating audience personas, and much more. We will also outline all of the ways you can improve your current social media to attract a bigger audience and keep them engaged.


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SEO Strategy

If your business has a digital presence (if you’re living in the 21st century, it probably does), then you may have heard of the importance of SEO. SEO, or Search Engine Optimization, is the process of optimizing your website to increase the amount of quality traffic it receives. This is done through the use of keywords, which are words that your target audience is most likely to be searching for when using a search engine.


A proper SEO strategy is crucial for not only increasing your website traffic, but also increasing your brand awareness. We’ll work together to plan, outline, and implement the necessary steps for improving your search engine rankings. The ultimate result is that you will have an influx of quality, organic traffic to your website. Through your SEO strategy, we will identify the proper keywords, website design, content, performance measurements, and more to ensure a successful strategy.




Product Research


The importance of product research is an often overlooked component of building a successful business. Simply having a cool looking product or fun idea isn’t enough to determine whether your company is going to be a winner. Leveraging our over 16 years of experience in business growth and marketing, Succession Marketing will conduct the proper product research necessary for creating an in demand and scalable product. Through our research, we identify the marketing abilities, trends, and overall significance of your product to determine its ultimate success.


We place a large emphasis on factors such as similar products on the market, the ability to manufacture or develop the product, and ultimately whether there is demand for the product. However, this is only the beginning, as our product research also involves consumer research, a cost-benefit analysis, competitive analysis, and much more. Our ultimate goal is to provide research that will draw the conclusion of how successful and feasible your product will be.


To begin finding your perfect product,

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Website Design

Believe it or not, the design of your website plays an important role in the success of your business. Your web design impacts how your audience perceives your brand and can create a lasting impression based on how good or bad it is. A great website design will keep leads on your page, accurately portray your brand's identity, and make it as easy as possible for consumers to use your website.


Having a great website design will build trust with your audience, create consistency in your brand, and ultimately confirm customers' belief that you are a reputable company. We will ensure that you have the most important elements of a quality website, including proper navigation, a responsive design, great visuals and copy, and much more. Succession Marketing is focused on creating a website design that compliments your brand and generates more customers for you. We offer the best web design services in Miami, FL that help you drive more traffic, sales, and revenue! 


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Website Development

In a lot of ways, your website is the face of your company and the first impression a potential customer experiences in regards to your business.  Having a great looking website can only get you so far.  It is imperative to ensure your audience has a reliable and pleasant experience when navigating through your website and its available features.

At Succession Marketing, we ensure your website runs to its fullest potential by building a solid framework ensuring quick navigation and a bug free experience.  Our Front end and Back end developers have experience  in all forms of coding including Python, PHP, Ruby and Java.

Reach out today to find out how our team can help elevate your website to greater success.  Get the best web development consultation and web development services in Miami, FL!

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Design is more focused on your website's appearance and usability whereas development focuses more on functionality and structure. 

If web developers can be considered the construction workers of the web site world, then web designers would be considered the architects.  This is of course an oversimplification but provides a good example on how both professions compliment each other with unique skill sets yet similar goals.  

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What's the Difference between Web Design and Web Development? 

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