top of page


How to Keep Best in Class Service during a Pandemic
Every business is feeling the effects of the coronavirus. The CDC’s social distancing and quarantine recommendations have forced people...

Ana Barrera
Aug 29, 20202 min read
Â
Â
Â


Importance of Social Class and Socioeconomics Status
There are many ways that consumer behavior has an impact on social classes. Social class is how society makes a division based on social...

Ana Barrera
Aug 22, 20202 min read
Â
Â
Â


Subcultures and Their Influence On Unique Market Behaviors
Not everyone in society is the same. It is divided by races, religions, and regions. The society is further split into what’s called...

Ana Barrera
Aug 15, 20202 min read
Â
Â
Â


How Do Marketers Change Consumers Attitudes
Consumer attitude is erudite from past experiences with products, brands, or purchase decisions. To change consumer attitude with...

Ana Barrera
Aug 8, 20202 min read
Â
Â
Â


3 Different Types of Decision Making
It’s the goal of every marketer to get inside their customer’s head to figure out what drives their purchasing decisions. To achieve...

Ana Barrera
Aug 1, 20202 min read
Â
Â
Â


How Store Layouts, Website, and Salespersons Influence Purchases
Identifying the factors that drive customer purchases is the Holy Grail of marketing. To be able to influence your customers, you need to...

Ana Barrera
Jul 25, 20201 min read
Â
Â
Â


How 3 Different Personalities Can Help Marketers Understand How It May Affect Consumption Behaviors
Consumers’ reaction to the marketplace and products are a reflection of individual personality. People purchase products that match their...

Ana Barrera
Jul 18, 20202 min read
Â
Â
Â


Consumer Perception – How are sensations and the five senses utilized in marketing?
The five senses play a huge role in customers’ perception and buying decisions. It can be vital to making a brand irresistible to...

Ana Barrera
Jul 11, 20202 min read
Â
Â
Â
bottom of page