SUCCESSION MUST HAVES

How to Keep Best in Class Service during a Pandemic

Every business is feeling the effects of the coronavirus. The CDC’s social distancing and quarantine recommendations have forced people...

Importance of Social Class and Socioeconomics Status

There are many ways that consumer behavior has an impact on social classes. Social class is how society makes a division based on social...

Subcultures and Their Influence On Unique Market Behaviors

Not everyone in society is the same. It is divided by races, religions, and regions. The society is further split into what’s called...

How Do Marketers Change Consumers Attitudes

Consumer attitude is erudite from past experiences with products, brands, or purchase decisions. To change consumer attitude with...

3 Different Types of Decision Making

It’s the goal of every marketer to get inside their customer’s head to figure out what drives their purchasing decisions. To achieve...

How Store Layouts, Website, and Salespersons Influence Purchases

Identifying the factors that drive customer purchases is the Holy Grail of marketing. To be able to influence your customers, you need to...

How 3 Different Personalities Can Help Marketers Understand How It May Affect Consumption Behaviors

Consumers’ reaction to the marketplace and products are a reflection of individual personality. People purchase products that match their...

Consumer Perception – How are sensations and the five senses utilized in marketing?

The five senses play a huge role in customers’ perception and buying decisions. It can be vital to making a brand irresistible to...