Ana BarreraAug 29, 20202 minHow to Keep Best in Class Service during a PandemicEvery business is feeling the effects of the coronavirus. The CDC’s social distancing and quarantine recommendations have forced people...
Ana BarreraAug 22, 20202 minImportance of Social Class and Socioeconomics StatusThere are many ways that consumer behavior has an impact on social classes. Social class is how society makes a division based on social...
Ana BarreraAug 15, 20202 minSubcultures and Their Influence On Unique Market BehaviorsNot everyone in society is the same. It is divided by races, religions, and regions. The society is further split into what’s called...
Ana BarreraAug 8, 20202 minHow Do Marketers Change Consumers Attitudes Consumer attitude is erudite from past experiences with products, brands, or purchase decisions. To change consumer attitude with...
Ana BarreraAug 1, 20202 min3 Different Types of Decision MakingIt’s the goal of every marketer to get inside their customer’s head to figure out what drives their purchasing decisions. To achieve...
Ana BarreraJul 25, 20201 minHow Store Layouts, Website, and Salespersons Influence PurchasesIdentifying the factors that drive customer purchases is the Holy Grail of marketing. To be able to influence your customers, you need to...
Ana BarreraJul 18, 20202 minHow 3 Different Personalities Can Help Marketers Understand How It May Affect Consumption BehaviorsConsumers’ reaction to the marketplace and products are a reflection of individual personality. People purchase products that match their...
Ana BarreraJul 11, 20202 minConsumer Perception – How are sensations and the five senses utilized in marketing?The five senses play a huge role in customers’ perception and buying decisions. It can be vital to making a brand irresistible to...