Market Watch did a recent study titled, Vehicle Roadside Assistance Market by Global Industry Analysis, Market Size, Opportunities and Forecast, 2019 – 2026. In the study, it highlights that by 2026, the roadside assistance market will reach a market value of 29 billion dollars. Roadside assistance provides help to motorists whose vehicles have suffered a mechanical or technical failure. As more cars are becoming more electronically integrated and becoming more sophisticated, the booming business of roadside assistance is in high demand. What does that mean? The need for tow providers will be a capital intensive market. How would you, as a tow provider, generate the much-needed leads for your tow business? How do you brand yourself to stand out from your competitors in the overcrowded market? Technology does not wait for anyone. You have to understand that a smartphone is a customer’s only lifeline to getting out of their predicament. Your towing business must function in a mobile-friendly world. Marketing may seem like an enormous task to accomplish. Most marketing strategies don’t require much work, and it is very easy on your bottom line.
Below are 5 Succession Must-Have’s so you can brand and market your towing business in a mobile world:
Create a Superb Optimized Mobile Website
A website is an inevitability for any company that wants to do business in today’s market. Think of your website as your online business card. The first thing people look for now is a business website. Not having a website can make it seem like you are not a legitimate business.
Your website can increase the business conversion rate and attain a loyal customer following. It’s also crucial to optimize your website for traffic. Search Engine Optimization (SEO) is so important and required in your business Lifecycle. Making sure you are using the right keywords to ensure that Google or other search engines place your website on the first page. Learn more about SEO in your Business Lifecycle.
You can hire a web designer to create a website or use sites like Word Press or Wix to create your own. On your website, you want to build engaging and influential content that will sway anyone who visits your site about your capability as a tow brand. You want to create content that will help your customers in anything related to their vehicles. For example, building a blog on how to maintain their car, what items they may need if their car is disabled. You also want to create a call to action button in numerous areas within the website. Your phone number should be a call to action where consumers can contact you immediately at the press of a button. Your target market will not be at home on a website. They will be stranded on the side of the road when they are looking for a tow provider. You want to make sure your site is also compatible with mobile devices.
Social Media is your Friend
Social media today is one of the most effective ways to market your tow business. It offers a plethora of people at the push of a button. Social media is worth pursuing as many Americans are on these platforms. Facebook, Instagram, and Twitter being the go-to platforms for American consumers.
Social media is meant to connect you to people within your vicinity and create attention and noise about your business. So the next time a customer needs a tow truck, they will call you. It is best practice to create separate social media accounts for your business. Don’t use your personal account for engagement with customers. You create a more significant buzz by building one specific for your business. You do need to invest time in targeting your market share of the business. Ads help to expand your reach.
You want to post captivating content that improves engagement, so people will think of you first when they need a tow provider. Very important, don’t spam; post about automotive-related content, safety tips, or funny memes to improve your followership. If you do business for Motor Clubs, tag them on your post, grab that extra attention. Chances are they may share your post on their page and bring more followers your way.
Online Directories at your Fingertips
In the roadside business, customers who become disabled will most likely be broken down the majority of the time on the side of the road. That makes their smartphone their savior in getting off the road. That means that placing your business in online directories is essential. Directories will help you in promoting your business and give your tow business a higher chance of customers contacting you.
Here are key directories you should include your business in Google, Yelp, YellowPages, MapQuest, Yahoo! Local, Foursquare, LinkedIn. By getting your business listed it will also improve your SEO and make your business more noticeable in your area.
Online Rating is Key
Reviews are indispensable for the life of your business. The reputation of your brand is at stake here, and you want to ensure your online rating is high. In a world where Americans check ratings to see what type of service they will receive. You want to make sure that your reviews are better than your competitors. If you are providing top-notch services, chances are you are getting five-star reviews. It is recommended that you lead your customers to go and leave a review of the service. These can help boost your rating. Also, it is a good idea to add testimonials to your website. Positive reviews always help increase the authenticity of your brand.
There are companies that for a cost can help with your Google ratings. Podium is a perfect example of a company that helps boost your ratings on Google.
Don’t forget about Online Advertising
You want to use advertising to propel your business. Today, you can handle this yourself with Google AdWords. You can market your business efficiently. Which, in turn, will drive more business your way. Here is where you will need to invest some money to get advertising done in your area. In the marketing business, we call it pay per click, which means you only pay when they click on the ad and go to your website.
You can also advertise with Yelp, Facebook, YouTube, or any other social media platform. Google Adwords helps with referring customers to your website, while Facebook Ads is best for brand awareness and building your social profile.
In conclusion, you want to make sure you are keeping up with technology and enhancing your site. You want to be more digital-savvy and ensure that customers will be able to find you via their mobile devices. By 2026 the roadside business will increase in the number of services that will be done. You want to make sure your towing company stands out and drives the customers via your website, social media platforms, advertising, and online reviews.