The days of getting that big yellow pages book at your doorstep are dead. Google today is helping businesses strive with their advertising. They have been able to revolutionize how a company should market themselves online. Small and huge companies are all using Google to enhance their marketing needs and become top searches in internet browsers.
There is a misconception that by simply creating a website, your site will appear at the very top. The competition online is fierce. There are many companies out there that will offer the same or similar product or service that you are offering, so you need to stand out from the very very crowded World Wide Web.
Here are three tips that Google offers to help your website strive and be number 1 on their engines:
Content is King
We have all heard the term Content is King, and Google takes that very seriously. They like to provide quality content to their consumers. So ensuring that you are writing the best quality of content will be vital in getting your site to that number 1 spot.
Things to consider:
Are you creating content that will be useful for your customers? Are they sharing your content? Are you hooking them in with your posts?
Grammar is key to creating great content. You want people to understand what they are reading and that it is in good terms.
Keywords are Queen
If Content is King, then Keywords is Queen. If you want your website to appear at the very top of Google searches, you need to be selecting the right keywords for your site. Depending on your business, you want to find keywords that match your business. You want to make sure you are doing your research to select the very best keywords for your website.
Backlinks are Friends
When creating content for your site, you want your content to be so good that people link your sites. Getting backlinked will help to increase your SEO. Moz states (Links to an external site.) that backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another. Build your reputation and get other websites to link your site.
Use these three different Google techniques to help your business strive.