The Significance of Marketing Channels
Marketing channels are the wheel of product distribution. A world without marketing channels will be hectic for both businesses and...
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Ana Barrera
- Aug 29, 2020
- 2 min
How to Keep Best in Class Service during a Pandemic
Every business is feeling the effects of the coronavirus. The CDC’s social distancing and quarantine recommendations have forced people...
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Ana Barrera
- Aug 22, 2020
- 2 min
Importance of Social Class and Socioeconomics Status
There are many ways that consumer behavior has an impact on social classes. Social class is how society makes a division based on social...
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Ana Barrera
- Aug 15, 2020
- 2 min
Subcultures and Their Influence On Unique Market Behaviors
Not everyone in society is the same. It is divided by races, religions, and regions. The society is further split into what’s called...
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Ana Barrera
- Aug 8, 2020
- 2 min
How Do Marketers Change Consumers Attitudes
Consumer attitude is erudite from past experiences with products, brands, or purchase decisions. To change consumer attitude with...
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Ana Barrera
- Aug 1, 2020
- 2 min
3 Different Types of Decision Making
It’s the goal of every marketer to get inside their customer’s head to figure out what drives their purchasing decisions. To achieve...
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Ana Barrera
- Jul 4, 2020
- 2 min
5 Reasons Social Media Is Not Going Anywhere
Today in 2020, we live in a world where anyone can become famous and become financially dependent if you focus your sights on social...
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Ana Barrera
- Jun 27, 2020
- 2 min
COVID-19 Infects the Marketing Ecosystem
The state of our current marketplace is in full-blown panic mode. The COVID-19 has set new levels of uncertainty in our 21st-century...
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Ana Barrera
- Jun 12, 2020
- 1 min
Marketing Strategies with Mark Schaefer
I sat down with marketing Best-Selling Author Mark Schaefer to discuss with him his marketing strategies and how to market in a COVID19...
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Ana Barrera
- May 9, 2020
- 2 min
Google Analytics in a Digital World
As marketers, one thing we enjoy is grabbing customer data and turning it into measurable insights that will assist businesses in making...
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Ana Barrera
- Apr 18, 2020
- 1 min
What is your Brand Personality?
When you look at your business you want to make sure that it has personality. You want your consumers to resonate with your brand....
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Ana Barrera
- Apr 11, 2020
- 2 min
Four-Step Guide to Brand Building in 2020
A brand is defined as a name, term, design, symbol, or any other feature that identifies a product, good or service that is different...
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Ana Barrera
- Apr 4, 2020
- 2 min
The Art of Analytics
When people see or hear the word “Analytics,” some may begin to perspire from the stress of having to deal with numbers. One would think...
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Ana Barrera
- Mar 28, 2020
- 2 min
Brand Equity the Lifeline for any Business
Customer-Based Brand Equity approaches brand equity from the point of view of the customer. We all place value towards a brand that...
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Ana Barrera
- Mar 21, 2020
- 2 min
Ubersuggest Changing the Keyword Game
A technology that I think will change the world is something that most companies do not quite understand. Keywords are essential in the...
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Ana Barrera
- Mar 7, 2020
- 2 min
Salesforce Einstein AI Features To Make your Business Grow
Salesforce is a tool that every marketer needs to be aware of and be involved in the sales process. A company should invest in the...
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Ana Barrera
- Feb 29, 2020
- 1 min
YouTube Influencers
We live in a world today, where everyone is trying to become an influencer. The power of YouTube has skyrocketed, and you have regular...
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Ana Barrera
- Feb 15, 2020
- 2 min
The Social Media Rise
] Today, over 2.56 billion people use social media platforms. It is projected to increase to 3.1 billion by 2021. Social media is a vast...
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Ana Barrera
- Feb 8, 2020
- 2 min
Market Research Excel Tutorial
In a past blog, I explained how Pivot Tables are your friends, not your enemy (Links to an external site.). When you have obtained your...
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Ana Barrera
- Feb 1, 2020
- 3 min
6 Must-Haves in Your Marketing Arsenal
When it comes to marketing, you need to be knowledgeable on critical items and ensure that you are up-to-date in regards to terms that...
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