Ana BarreraSep 5, 20202 minThe Significance of Marketing Channels Marketing channels are the wheel of product distribution. A world without marketing channels will be hectic for both businesses and...
Ana BarreraAug 29, 20202 minHow to Keep Best in Class Service during a PandemicEvery business is feeling the effects of the coronavirus. The CDC’s social distancing and quarantine recommendations have forced people...
Ana BarreraAug 22, 20202 minImportance of Social Class and Socioeconomics StatusThere are many ways that consumer behavior has an impact on social classes. Social class is how society makes a division based on social...
Ana BarreraAug 15, 20202 minSubcultures and Their Influence On Unique Market BehaviorsNot everyone in society is the same. It is divided by races, religions, and regions. The society is further split into what’s called...
Ana BarreraAug 8, 20202 minHow Do Marketers Change Consumers Attitudes Consumer attitude is erudite from past experiences with products, brands, or purchase decisions. To change consumer attitude with...
Ana BarreraAug 1, 20202 min3 Different Types of Decision MakingIt’s the goal of every marketer to get inside their customer’s head to figure out what drives their purchasing decisions. To achieve...
Ana BarreraJul 4, 20202 min5 Reasons Social Media Is Not Going AnywhereToday in 2020, we live in a world where anyone can become famous and become financially dependent if you focus your sights on social...
Ana BarreraJun 27, 20202 minCOVID-19 Infects the Marketing EcosystemThe state of our current marketplace is in full-blown panic mode. The COVID-19 has set new levels of uncertainty in our 21st-century...
Ana BarreraJun 12, 20201 minMarketing Strategies with Mark SchaeferI sat down with marketing Best-Selling Author Mark Schaefer to discuss with him his marketing strategies and how to market in a COVID19...
Ana BarreraMay 9, 20202 minGoogle Analytics in a Digital WorldAs marketers, one thing we enjoy is grabbing customer data and turning it into measurable insights that will assist businesses in making...
Ana BarreraApr 18, 20201 minWhat is your Brand Personality?When you look at your business you want to make sure that it has personality. You want your consumers to resonate with your brand....
Ana BarreraApr 11, 20202 minFour-Step Guide to Brand Building in 2020A brand is defined as a name, term, design, symbol, or any other feature that identifies a product, good or service that is different...
Ana BarreraApr 4, 20202 minThe Art of AnalyticsWhen people see or hear the word “Analytics,” some may begin to perspire from the stress of having to deal with numbers. One would think...
Ana BarreraMar 28, 20202 minBrand Equity the Lifeline for any BusinessCustomer-Based Brand Equity approaches brand equity from the point of view of the customer. We all place value towards a brand that...
Ana BarreraMar 21, 20202 minUbersuggest Changing the Keyword GameA technology that I think will change the world is something that most companies do not quite understand. Keywords are essential in the...
Ana BarreraMar 7, 20202 minSalesforce Einstein AI Features To Make your Business GrowSalesforce is a tool that every marketer needs to be aware of and be involved in the sales process. A company should invest in the...
Ana BarreraMar 1, 20201 minYouTube InfluencersWe live in a world today, where everyone is trying to become an influencer. The power of YouTube has skyrocketed, and you have regular...
Ana BarreraFeb 15, 20202 minThe Social Media Rise] Today, over 2.56 billion people use social media platforms. It is projected to increase to 3.1 billion by 2021. Social media is a vast...
Ana BarreraFeb 8, 20202 minMarket Research Excel TutorialIn a past blog, I explained how Pivot Tables are your friends, not your enemy (Links to an external site.). When you have obtained your...
Ana BarreraFeb 1, 20203 min6 Must-Haves in Your Marketing ArsenalWhen it comes to marketing, you need to be knowledgeable on critical items and ensure that you are up-to-date in regards to terms that...