Marketing channels are the wheel of product distribution. A world without marketing channels will be hectic for both businesses and...

Every business is feeling the effects of the coronavirus. The CDC’s social distancing and quarantine recommendations have forced people...

There are many ways that consumer behavior has an impact on social classes. Social class is how society makes a division based on social...

Not everyone in society is the same. It is divided by races, religions, and regions. The society is further split into what’s called...

Consumer attitude is erudite from past experiences with products, brands, or purchase decisions. To change consumer attitude with...

It’s the goal of every marketer to get inside their customer’s head to figure out what drives their purchasing decisions. To achieve...

Today in 2020, we live in a world where anyone can become famous and become financially dependent if you focus your sights on social...

The state of our current marketplace is in full-blown panic mode. The COVID-19 has set new levels of uncertainty in our 21st-century...

I sat down with marketing Best-Selling Author Mark Schaefer to discuss with him his marketing strategies and how to market in a COVID19...

As marketers, one thing we enjoy is grabbing customer data and turning it into measurable insights that will assist businesses in making...

When you look at your business you want to make sure that it has personality. You want your consumers to resonate with your brand....

A brand is defined as a name, term, design, symbol, or any other feature that identifies a product, good or service that is different...

When people see or hear the word “Analytics,” some may begin to perspire from the stress of having to deal with numbers. One would think...

Customer-Based Brand Equity approaches brand equity from the point of view of the customer. We all place value towards a brand that...

A technology that I think will change the world is something that most companies do not quite understand. Keywords are essential in the...

Salesforce is a tool that every marketer needs to be aware of and be involved in the sales process. A company should invest in the...

We live in a world today, where everyone is trying to become an influencer. The power of YouTube has skyrocketed, and you have regular...

] Today, over 2.56 billion people use social media platforms. It is projected to increase to 3.1 billion by 2021. Social media is a vast...

In a past blog, I explained how Pivot Tables are your friends, not your enemy (Links to an external site.).  When you have obtained your...

When it comes to marketing, you need to be knowledgeable on critical items and ensure that you are up-to-date in regards to terms that...