89% of marketers anticipate increasing (or maintaining) their short-form video spending. That's because short videos are an...

To enhance the brand equity of a company, it is a good idea to use Comparative and Holistic methods as a way to assess the outcome of the...

Branding is a critical part of any business. A brand strategy sums up how people perceive your company, products, or services. It allows...

Brand architecture is the strategy used to help marketers determine which product to introduce and which brand elements to apply to new...

As marketers, you want to keep an eye on the health of your brand. Brand measurement allows a snapshot of the brand’s position today...

When you look at your business you want to make sure that it has personality. You want your consumers to resonate with your brand....

A brand is defined as a name, term, design, symbol, or any other feature that identifies a product, good or service that is different...

Customer-Based Brand Equity approaches brand equity from the point of view of the customer. We all place value towards a brand that...

Dear Succession Readers, It has been eight weeks since I began writing my Succession Must-Have’s, where you will get the latest regarding...

Branding can speak volumes in the sense that it can make or break a company. There is a big difference between Marketing and Branding....

Today, we live in a world where Marketing is power. The Mad Men days are over where ad agencies ruled the world. They are still out...