Ana BarreraSep 22, 20222 minThe Importance of Reels and TikToks 89% of marketers anticipate increasing (or maintaining) their short-form video spending. That's because short videos are an...
Ana BarreraJun 13, 20201 minBrand Management: Comparative vs. Holistic MethodsTo enhance the brand equity of a company, it is a good idea to use Comparative and Holistic methods as a way to assess the outcome of the...
Ana BarreraJun 13, 20202 minThe Importance of Having a Strong Brand StrategyBranding is a critical part of any business. A brand strategy sums up how people perceive your company, products, or services. It allows...
Ana BarreraMay 30, 20202 minArchitecture in BrandingBrand architecture is the strategy used to help marketers determine which product to introduce and which brand elements to apply to new...