The Importance of Reels and TikToks
89% of marketers anticipate increasing (or maintaining) their short-form video spending. That's because short videos are an...
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SUCCESSION MUST HAVES
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Ana Barrera
- Jun 13, 2020
- 1 min
Brand Management: Comparative vs. Holistic Methods
To enhance the brand equity of a company, it is a good idea to use Comparative and Holistic methods as a way to assess the outcome of the...
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Ana Barrera
- Jun 13, 2020
- 2 min
The Importance of Having a Strong Brand Strategy
Branding is a critical part of any business. A brand strategy sums up how people perceive your company, products, or services. It allows...
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Ana Barrera
- May 30, 2020
- 2 min
Architecture in Branding
Brand architecture is the strategy used to help marketers determine which product to introduce and which brand elements to apply to new...
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Ana Barrera
- May 2, 2020
- 1 min
Measuring Brand Equity
As marketers, you want to keep an eye on the health of your brand. Brand measurement allows a snapshot of the brand’s position today...
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Ana Barrera
- Apr 18, 2020
- 1 min
What is your Brand Personality?
When you look at your business you want to make sure that it has personality. You want your consumers to resonate with your brand....
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Ana Barrera
- Apr 11, 2020
- 2 min
Four-Step Guide to Brand Building in 2020
A brand is defined as a name, term, design, symbol, or any other feature that identifies a product, good or service that is different...
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Ana Barrera
- Mar 28, 2020
- 2 min
Brand Equity the Lifeline for any Business
Customer-Based Brand Equity approaches brand equity from the point of view of the customer. We all place value towards a brand that...
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Ana Barrera
- Nov 30, 2019
- 2 min
You’re Online Business Card
Dear Succession Readers, It has been eight weeks since I began writing my Succession Must-Have’s, where you will get the latest regarding...
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Ana Barrera
- Sep 14, 2019
- 3 min
How Branding Propelled 3 Companies to Success
Branding can speak volumes in the sense that it can make or break a company. There is a big difference between Marketing and Branding....
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Ana Barrera
- Aug 29, 2019
- 2 min
Marketing Yourself in 2019
Today, we live in a world where Marketing is power. The Mad Men days are over where ad agencies ruled the world. They are still out...
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