Ana BarreraJun 13, 20201 minBrand Management: Comparative vs. Holistic MethodsTo enhance the brand equity of a company, it is a good idea to use Comparative and Holistic methods as a way to assess the outcome of the...
Ana BarreraJun 13, 20202 minThe Importance of Having a Strong Brand StrategyBranding is a critical part of any business. A brand strategy sums up how people perceive your company, products, or services. It allows...
Ana BarreraMay 30, 20202 minArchitecture in BrandingBrand architecture is the strategy used to help marketers determine which product to introduce and which brand elements to apply to new...
Ana BarreraMay 2, 20201 minMeasuring Brand EquityAs marketers, you want to keep an eye on the health of your brand. Brand measurement allows a snapshot of the brand’s position today...
Ana BarreraApr 18, 20201 minWhat is your Brand Personality?When you look at your business you want to make sure that it has personality. You want your consumers to resonate with your brand....
Ana BarreraApr 11, 20202 minFour-Step Guide to Brand Building in 2020A brand is defined as a name, term, design, symbol, or any other feature that identifies a product, good or service that is different...
Ana BarreraMar 28, 20202 minBrand Equity the Lifeline for any BusinessCustomer-Based Brand Equity approaches brand equity from the point of view of the customer. We all place value towards a brand that...
Ana BarreraNov 30, 20192 minYou’re Online Business CardDear Succession Readers, It has been eight weeks since I began writing my Succession Must-Have’s, where you will get the latest regarding...
Ana BarreraSep 14, 20193 minHow Branding Propelled 3 Companies to SuccessBranding can speak volumes in the sense that it can make or break a company. There is a big difference between Marketing and Branding....
Ana BarreraAug 29, 20192 minMarketing Yourself in 2019Today, we live in a world where Marketing is power. The Mad Men days are over where ad agencies ruled the world. They are still out...