Ana BarreraJun 20, 20201 minTableau Actionable InsightsTableau is a great investment tool that every marketer should have in their arsenal. In my blog post Tableau, a Marketer’s Secret Weapon,...
Ana BarreraJun 20, 20202 minThe Importance of Having Analytics in the Marketing WorldData analytics is one of the best developments in the business world today. Marketers produce tons of data, and data analytics allows you...
Ana BarreraJun 6, 20202 minTableau a Marketer’s Secret WeaponAs a marketer data needs to be an essential factor to consider when doing any business. At times data can become very taunting to...
Ana BarreraMay 23, 20202 minFlat Files and Relational Databases in the Marketing WorldTo market effectively, you need to have a customer list or database. The data collected on your customers facilitates targeted and more...