The goal of any business is for consumers to come to you and purchase what you are selling. In order to reach consumer masses, you will need a little something called SEO, which is short for Search Engine Optimization.
SEO is coming to the forefront as it is the latest in ensuring you are branding yourself appropriately. There is a trend at the moment that marketing companies are reaching out to businesses to trying to sell them their services to improve their SEO.
What is SEO?
Moz.com defines SEO as the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results.
Let’s dive into what precisely that definition means in the SEO world.
Google today is used by billions of people. It is the go-to search engine that most everyone uses. However, you also have other search engines like Bing and Yahoo.
In speaking about website traffic, that means what people are searching for on these search engines. Your goal as a business is to reach as many people via these search engines. And you want your company to to appear first on the search results.
You want to do that by getting “organic search engine results,” which is the pages that Google or the other search engines will show you on after a consumer as carried out a keyword search. Do you appear on the 1st page or the 3rd page or the 20th page? Chances are if you appear in the 20th-page people are not going to be seeing your website and content. Most people tend to click over up to page 3 before finding what they were looking for on search engines.
How can you improve your SEO?
You want to create amazing and useful content that uses opportunity words or phrases that people are searching for in regards to your product or services. If you are using keywords and phrases, your website will appear in more search results. Another way of improving your overall SEO score is by allowing consumers to share and most importantly link your articles to their social media platforms. This is vital to be able to move up on the search results.
For SEO to succeed, you need to create a great website that has content that people will use. In other words, it is so much easier to get content out there than ever before, you want to make sure your content is useful and something that your consumers will be coming back for more.