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Planting Succession Must-Have's

Architecture in Branding

Brand architecture is the strategy used to help marketers determine which product to introduce and which brand elements to apply to new...

Flat Files and Relational Databases in the Marketing World

To market effectively, you need to have a customer list or database. The data collected on your customers facilitates targeted and more...

Public Relations – Proactive and Reactive Measures

Public Relations (PR) is defined as the professional maintenance of a favorable public image by a company or other organization or a...

Google Analytics in a Digital World

As marketers, one thing we enjoy is grabbing customer data and turning it into measurable insights that will assist businesses in making...

Measuring Brand Equity

As marketers, you want to keep an eye on the health of your brand. Brand measurement allows a snapshot of the brand’s position today...

Brand and Category Development Index: What You Need To Know

It is vital to know how your product, goods, and services will do in a particular demographic or geographic location. You want to ensure...

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