Ana BarreraMay 23, 20202 minFlat Files and Relational Databases in the Marketing WorldTo market effectively, you need to have a customer list or database. The data collected on your customers facilitates targeted and more...
Ana BarreraMay 16, 20202 minPublic Relations – Proactive and Reactive MeasuresPublic Relations (PR) is defined as the professional maintenance of a favorable public image by a company or other organization or a...
Ana BarreraMay 9, 20202 minGoogle Analytics in a Digital WorldAs marketers, one thing we enjoy is grabbing customer data and turning it into measurable insights that will assist businesses in making...
Ana BarreraMay 2, 20201 minMeasuring Brand EquityAs marketers, you want to keep an eye on the health of your brand. Brand measurement allows a snapshot of the brand’s position today...
Ana BarreraApr 25, 20201 minBrand and Category Development Index: What You Need To KnowIt is vital to know how your product, goods, and services will do in a particular demographic or geographic location. You want to ensure...
Ana BarreraApr 18, 20201 minWhat is your Brand Personality?When you look at your business you want to make sure that it has personality. You want your consumers to resonate with your brand....