top of page

10 Must-Have Digital Marketing Strategies for Home Service Businesses in 2025

Writer's picture: Ana  BarreraAna Barrera

2025 digital marketing strategies

As a home service business, you need effective digital marketing strategies to help you reach the right audience in 2025. Customers' needs haven't changed so much, but the way they search for businesses and their expectations has changed.


I’ve worked with numerous insurance agencies, mortgage brokers, contractors, plumbers, pressure washers, etc., who transformed their businesses through smart digital marketing.


Let me share the top ten digital marketing strategies that are actually working right.


1. Local SEO

Local search visibility is non-negotiable for any business offering local services. Why? Because 97% of people learn more about local companies online than anywhere else (HubSpot). Your customers are searching “service near me” on Google.


To show up on those searches, you need to implement local SEO strategies, including the following:

  • Clain and optimize your Google Business Profile:

  • Create location-specific service pages

  • Embed local keywords into your web pages. Use service areas or neighborhood-specific keywords.

  • NAP (name, address, and phone): Ensure your details are consistent across all platforms.


The key factor when it comes to local SEO is a shift from general town or city targeting to targeting specific neighborhoods.


2. Pay-Per-Click (PPC) Advertising 

PPC remains one of the faster ways to get your services in front of your target audience. Instead of waiting for months, you can target keywords to show your services to customers searching for solutions.


For example, if you target “emergency plumbing Miami-Dade,” your business would show up whenever anyone searches for that keyword on Google. When done right, businesses can make an average of $2 for every $1 spent on Google ads.


To succeed with PPC, you need to focus on the following:

  • Target high-intent keywords to reach customers who are ready to pay.

  • The ad strategy and copy also need to be location-specific. Target specific neighborhoods instead of cities.

  • Add a call extension for immediate contact.


PPC ads require experience to get it right. You should consider hiring experts like the team at Succession Marketing to help you with a PPC strategy.


3. Local Service Ads

Google Local Service Ads are a game changer for home service businesses. These ads appear at the top of search results with a “Google Guaranteed” or "Google Screened" badge, which builds trust.

They are particularly effective because you only get to pay for legitimate leads, not clicks.


4. Facebook Ads 

The secret to successful Facebook ads as a home service provider is laser-targeting combined with compelling visuals. Show before and after photos of your work, share customers' stories, and use videos where possible.


Facebook offers detailed targeting to reach homeowners in a specific neighborhood with precise targeting including income levels.


5. Remarketing

96% of website visitors aren’t ready to buy on their first visit. That’s where remarketing ads come in. It involves showing targeted ads to people who have already visited your website to ensure you stay top-of-mind when they are ready to make a decision.


6. Website Optimization

A website isn’t just a digital brochure - it’s your 24/7 salesperson. You need to optimize your website to ensure it creates the right impression about your business. Optimize your website for the following:

  • Mobile-first design

  • Clear, prominent contact information

  • Service-specific landing pages

  • Fast loading speeds (under 3 seconds)

  • Compelling call to action


7. Social Media Presence

Social media marketing isn’t just about posting pretty pictures. It's about showcasing your expertise and building an audience. Create accounts on Facebook, X, and Instagram and share content including:

  • before/after project photos

  • Team spotlights

  • Customer testimonials

  • Maintenance tips

  • Behind-the-scenes content


8. Online Review

Reviews can make or break your business. It's essential to have a robust online strategy that actively encourages satisfied customers to leave reviews. You also need to respond promptly to all reviews, both positive and negative, and showcase reviews across your pages.


Managing your reviews can be overwhelming. Fortunately, we have a reputation tool that you can request and respond to reviews from one place.


9. Enhanced Marketing Content

Position yourself as a local expert by providing valuable content like how-to guides, seasonal tips, and tutorial videos. You could also share emergency preparation guides and maintenance checklists for homeowners.


10. Marketing Analytics and Tracking 

Measuring your marketing effort is the only way to know what’s working and make improvements where necessary. Here are the key metrics to track:

  • Cost per lead (CPL)

  • Customer acquisition cost

  • Return on ad spend (ROAS)

  • Website conversion rate

  • Page views and sessions


Here are some tools you can use. 

  • A/B test of various ad copies to identify the one that converts the most.

  • Google Analytics/ Google Search Console to track website performance

  • Google and Facebook Ads tool to track your ad performance

  • Ahrefs and Semrush to analyze keywords


Conclusion

The digital marketing landscape continues to evolve, but these strategies have proven to deliver results for home service businesses. Start by auditing your current digital presence, identifying gaps, and embeding these strategies to enhance your processes.


Need help implementing these strategies? Contact Succession Marketing. We specialize in helping home service businesses like yours dominate their local markets through proven Done-For-You digital marketing strategies.


We offer services including local SEO, PPC advertising, Facebook ads, remarketing, local service ads, website optimization, social media marketing, online reviews management, and more. ALL Included in our ONE price!


Contact us at 305-809-6360 or email at Ana@SuccessionMarketing.com.

8 views0 comments

コメント


bottom of page