As a local business service provider, you know the feast-or-famine cycle too well. One week you are swamped with calls, and the next, your phone is silent, and you have no jobs coming in. But what if you could turn on a tap of customers whenever you need it? That's exactly what Google Ads offers a local service like yours.
97% of people search online to find local services, with most of these searches happening on Google. When someone's pipe bursts at 2 AM, they aren’t scrolling through Facebook; instead, they are frantically Googling “emergency plumber near me.”
Google Ads empowers you to place your services in front of ready-to-pay customers whenever you want.
Why is Google Ads Essential for Home Service Businesses?
1. Instant Visibility:
Customers searching on Google are ready to pay for your services; you just need to show up in the searches. But showing up top in Google isn’t an easy feat. It takes months of massive investment in SEO to achieve that.
This is where Google Ads become a game-changer for a business like yours. Instead of waiting months to rank high, Google Ads puts your business at the top of search results immediately.
This way, when someone searches “emergency electrician nearby,” your ad will appear at the top.
2. Precision Targeting:
Targeting everyone is one mistake that costs businesses money. Google Ads allows you to target specific neighborhoods, zip codes, service areas, etc. You only pay when someone actually clicks on your ad, which further saves you money.
3. Complete Control of Your Budget:
Google Ads gives you complete control over your budget. You can start with as little as $20 per day and scale up as you see results. It also allows you to adjust your budget based on your competitor's activities, promotions, and other factors.
4. Better ROI
Google Ads offers better returns on investment compared to other advertising options. Here’s the typical outcome with Google Ads:
Average cost per lead: $25- $45 for most home services
Typical conversion rate: 7-12% for local ads
Return on ad spend: $2- $5 for every $1 spent (based on industry averages).
Click-through rate: 6.4% for home services
Tips to Maximize Your Google Ads Investment
1. Use Strategic Keywords
Focus on high-intent search keyword terms like the following examples:
Emergency service terms like: e.g., “emergency electrician near me.”
Location-specific searches: e.g., “24/7 plumbing in Chicago.”
Service-specific terms: e.g., “Licensed kitchen remodeling contractor.”
2. Implement Smart Bidding Strategies:
Implement automated bidding to optimize for high-value leads. Set bids for peak hours and also use cost per acquisition to control lead cost. You should also monitor and adjust location bid modifiers based on the ad's performance.
3. Optimize Your Landing Page
Google ads lead to your landing page. It's important that the landing page is relevant to your ads. Also, ensure the page offers an exceptional user experience. It should load fast and be responsive. Continue to test and refine your ad copy regularly.
4. Create Location-Specific Ad Copies
If you serve multiple service areas, you should have specific copies for each and target the keywords for individual service areas. Monitor geographic performance and allocate more funds to high-performing campaigns.
5. Get Expert Help
While setting up Google Ads may seem easy and straightforward, it requires a lot of experience to get a good return on your ad investment. It is always advisable to seek expert help to run and manage your Google Ads. Many business owners lose hundreds to thousands of dollars trying to experiment with Google Ads.
The good news is that you don’t need to experiment. The team at Succession Marketing is the expert you need to get Google Ads right and get maximum returns. We help local businesses improve their visibility and attract more customers. Our team has the expertise and tools to set up and manage your smart Google ads to ensure your phone never stops ringing.
Call Succession Marketing at 305-809-6360 or email Ana@SuccessionMarketing.com for a free consultation.
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