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The Power of Online Reviews: How Home Service Companies Can Build a Stellar Reputation

Writer's picture: Ana  BarreraAna Barrera


The Power of Online Reviews

Over 92% of consumers read online reviews before choosing a local business. This isn’t just statistics; it’s real money on the table.


Think about it: when was the last time you hired anyone online without first looking at their reviews? Customers are doing the same thing and even more thoroughly before allowing a stranger into their home.


Why Are Reviews So Important for Home Service Businesses?

Home service business is a reputation-based business. No one wants to fork out $10,000 to someone they barely know for a kitchen remodel without some proof that they can do the job. 

This is why 76% of consumers start their search for service providers online, and they look at reviews on Google Business Profile, Nextdoor, HomeAdvisor, and Yelp.


Businesses with stellar ratings of 4.5 stars and above pull in 28% more revenue than those below 4 stars. So whether you are a plumber, HVAC specialist, or general contractor, your online reviews are often your best chance to make a good impression and get more business.


Why Most Service Companies Struggle with Reviews

We’ve established that getting more positive reviews leads to more customers and more opportunities for reviews. But between managing jobs, crews, and customers, most home business owners don’t have the time to chase reviews. Here are the common issues home service businesses face with collecting reviews:

  • Forgetting to ask for reviews when customers are at their happiest.

  • Missing negative reviews until it's too late to reply properly.

  • Struggling to maintain consistency across various platforms, including  Google, Yelp and Facebook.

  • Not knowing how to respond professionally to both positive and negative feedback.


How to Build a Review Generation Machine

The key to getting more reviews is automation. Research shows that review requests sent within 24 hours of completing a service have a higher response rate. Your business review strategy should include the following:

  • Immediate request for reviews after satisfactory service completion. 

  • Promptly responding to reviews, both negative and positive

  • Making it easier for customers to leave reviews

  • Monitoring all major platforms for reviews


How to Automate Review Management

Managing reviews requires time, which most home business owners don’t have. Implementing all of these strategies and managing their online reputation can be difficult. That’s where a reputation management tool comes in.


Instead of juggling multiple platforms and manually sending reviews, a review tool like the Succession marketing reputation management tool simplifies the process. 

Here’s what it offers:

  • A single dashboard showing all your reviews across Google, Yelp, and Facebook. You will see everything in one glance without having to jump from one platform to another.

  • Automated review requests via email and text messages.

  • Real-time alerts when you get a new review to ensure you never miss a customer's review and respond promptly.

  • Smart templates to request or respond to reviews to ensure you act quickly without additional effort.

  • Detailed performance reports to track review volume trends, peak review times, customer sentiment, and more.

  • Comparing your rating to local competitors to identify opportunities for growth.


Transform your online reputation!

Home service businesses and contractors using reputation management tools see an average 300% increase in review volume within 3 months. And more importantly, they see an increase in jobs because potential customers see them as more trustworthy.


Your customers are ready to review right now, and the number of reviews you have can make or break your business.


Don’t let another day go by without taking control of your online reputation.

Schedule your personalized demo now and discover how the Succession Marketing Online reputation management tool can help you build a five-star reputation that drives growth. 

Call at 305-809-6360 or email Ana@SuccessionMarketing.com to get started.

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