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CRM Your Best Friend at Work

The goal of any business is to have a successful relationship with their customers and potential prospects. CRM or Customer relationship management is a software that is helping many companies strive and drive up sales. My philosophy has always been “technology is my friend, and I can use it to my advantage.”

CRM can help you reach optimum success for your business by:

  •  Finding out about your customers’ buying habits, thoughts, and likings

  •  Profiling individuals and groups to market more successfully and drive up sales

  • Shifting the way, you operate to enhance customer service and marketing

CRM should be a staple when it comes to running a business. It is so much more than a software. You gain so much insight on your customer’s needs, wants, and behaviors to help you snag the sale. CRM can help with predictive analytics and track the Customer Life Cycle. Today, in the business world, it is all about the Customer Experience. CRM can help you make that relationship with your customer so much stronger.  

This post outlines the benefits of having a CRM solution and the Top 3 CRM software companies to consider. 

CRM Benefits:

  •  Could be used by an individual or team depending on the number of customers 

  • It opens and builds up the communication between you and your customer. Giving you both a maximize experience and sales efforts.

  • CRM can empower you and your team to build lasting relationships more effectively to provide the very best customer experience from beginning to middle and end of product purchase. 

  • You can time product releases and anticipate the needs using historical trends.

  • You can market your product by effectively targeting your customer base by demographic. Provide a more personal approach that can help develop the rapport between you and your customer. 

  • You can also measure the over customer satisfaction experience, build retention, and ensure that your business has an outstanding reputation. 

  • Improve the overall profitability by focusing on those customers with high stakes and dealing with the unprofitable one in more cost-effective methods.

CRM does come with a price tag, and it is all about finding the best solutions for you. There are many software’s out there that can help or hinder your progress. It’s all about finding the right one. 

Here are the top 3 CRM 2019 FrontRunners based on


# 1 HubSpot: is a cloud-based and helps companies of all sizes track and nature leads and analyze business metrics. HubSpot is suitable for any B2B or B2C business in a variety of segment, including accounting, construction, retail, real estate, and more. HubSpot offers a visual dashboard with a real-time view of the entire sales funnel. Users can track customer interactions automatically through email, social media, or phone calls, and every interaction is stored in a timeline organized by lead.


# 2 NetSuite: is a cloud-based solution for small and midsize organizations. NetSuite caters to thousands of customers across a wide range of industries including wholesale distribution, manufacturing, media/publishing, and retail. NetSuite CRM+ offers sales force automation, e-commerce, customer data management, partner relationship management, marketing analytics, and more. The NetSuite for iPhone application extends the functionality of the software to the mobile device. 

Zendesk Sell (formerly Base)

#3 Zendesk Sell (formerly Base): is the web and mobile-based application that allows B2B and B2C sales professionals to manage sales, track leads, and engage proactively with customers from anywhere. The system features a standalone sales automation module with options for integrated channel management and web self-service capabilities. 

Don’t get left behind and don’t lose profit sales by not having a CRM software for your business. It can help you manage and track the life of your customer journey. Don’t go blind into your business. Have this tool to help you with automation and give you more time to work on more important things or take a day off to enjoy the fruits of your labor. Your CRM is your very best friend and tool to be successful. #CRM=BFF

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