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Planting Succession Must-Have's

The Importance of Having Analytics in the Marketing World

Data analytics is one of the best developments in the business world today. Marketers produce tons of data, and data analytics allows you...

Brand Management: Comparative vs. Holistic Methods

To enhance the brand equity of a company, it is a good idea to use Comparative and Holistic methods as a way to assess the outcome of the...

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The Importance of Having a Strong Brand Strategy

Branding is a critical part of any business. A brand strategy sums up how people perceive your company, products, or services. It allows...

Marketing Strategies with Mark Schaefer

I sat down with marketing Best-Selling Author Mark Schaefer to discuss with him his marketing strategies and how to market in a COVID19...

Tableau a Marketer’s Secret Weapon

As a marketer data needs to be an essential factor to consider when doing any business. At times data can become very taunting to...

Architecture in Branding

Brand architecture is the strategy used to help marketers determine which product to introduce and which brand elements to apply to new...

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