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How Home Service Companies Can Dominate Google Search Results: SEO Tips for Small Businesses

Writer's picture: Ana  BarreraAna Barrera

As a home service company owner, you are probably tired of seeing your competitors rank higher than you in Google searches. Maybe you are surprised and furious as to why the much smaller company keeps showing up first when you know your services are better.

 

In this article, I will walk you through how to fix your SEO. In the end, you will learn how to improve your Google rankings so customers see you first before your competitors.

 

Learn how to dominate Google search results

1. Get Started with Google Profile

First things first, if you haven’t claimed your Google Business Profile (previously Google My Business), that’s your starting place. A Google Profile Page ensures you appear in Google Maps and on local searches.

 

Start by claiming your profile if you haven’t already. Here’s a detailed guide on how to set up your Google Profile Page.

  • Add every business detail, from your business name, address, and phone number. Ensure you use the same details everywhere online.

  • Add your category, business hours, services, photos, and more.

  • Update your Google Business Profile every week. Post photos and write about your services, company news, etc.

  • Ask happy customers to leave reviews about their experiences on your profile. Businesses with high ratings rank higher in search engine results. Also respond to all reviews on your profile, both positive and negative.

 

2. Optimize Your Website

Just like your offline office, your website is your online storefront. You need to optimize your website for search engines to ensure that you can be found. Here are some steps to improve your ranking on Google.

  • Ensure your website has all the relevant details like your contact details, service description, and call-to-action buttons.

  • Incorporate relevant local keywords into your website, like Solar Panel Installation Near Me, or Mortgage Brokers in Miami.

  • Add visual content like before-and-after images and videos to showcase your work.

  • Create separate pages for each service you offer and for each location (neighborhood) you serve.

  • Add customers' success stories and testimonials.

  • Use a tool like Google Speed Insight to check and improve your website loading speed.

 

3. Publish Helpful Content

Content is the soul of SEO, including text, images, and videos. The content on your site is what Google crawlers assess to understand your business and determine your ranking position.

  • Publish blog posts on your website focusing on problems your services solve. For example, as a plumber, you can publish a post on “how to fix a leaky faucet.”

  • Write unique web content with keywords for your location-based service pages with keywords.

 

The key to ranking high with content is to regularly publish fresh and high-quality content. This tells Google that your site is active and valuable.

 


Learn how to dominate Google search results with actionable SEO tips tailored for small businesses.

4. Implement a Smart Keyword Strategy

Stop trying to rank for short-tail keywords like “best mortgage service” or “plumbing services.” These 1 to 3-word keywords are almost impossible to rank for.

Instead, focus on medium- and location-specific keywords like best mortgage service Los Angeles" and plumber services Miami Dade.

While these keywords may have fewer searches, they are easier to rank for, and people searching with these keywords are ready to pay for your services.

Also, check Google Search Console for the related keywords customers are searching for and optimize existing content to include those keywords.

 

5. Build Backlinks

Backlinks are one of the most important SEO factors today. Google associates backlinks with authority, so the more backlinks you have, the more authority you will have, which will boost your ranking.

  • List your business in reputable directories like Yelp, Angie Lists, and local chamber of commerce websites.

  • Reach out to other businesses to share backlinks. They link to you, and you link to them.

  • Create location-specific resources other businesses may link to.

  • Sponsor local events and programs to get your website listed on government or educational websites.

  • Publish guest posts on local websites to promote your business and build backlinks.


6. Technical Optimization

Here are some simple technical SEO optimizations to implement:

  • Ensure your pages have unique titles and descriptions.

  • Add images with descriptive names and alt texts. Also, reduce image sizes to improve loading speed.

  • Submit a sitemap to Google.

  • Your website should have a valid SSL certificate so it is secure.

 

7.Share on Social Media

Social media plays a major role, especially as regards indexing. Sharing your website posts and pages on social media brings in engagement that pushes Google to index it quickly.

The engagement from social media also proves that your content is valuable, which can also boost your SERP ranking.

 

Conclusion

Outranking your competitors on Google isn’t about implementing these tips once. You have to be consistent and continuously optimize your strategy.

We have a monthly action plan that simplifies this process and ensures you are consistent. You can get it here.

 

Remember, SEO is a long-term investment, but it pays off when you are consistent. If you find this overwhelming, then reach out. Succession Marketing specializes in helping small businesses like yours dominate local searches. We can create and implement a comprehensive SEO strategy for your business while you focus on providing great services to your customers.

 

Our team at Succession Marketing is experienced and has the tools and expertise to get you to rank above your competition. 

 

Call us today at 305-809-6360 or email us at Ana@SuccessionMarketing.com for a free consultation.

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