Ana BarreraMay 16, 20202 minPublic Relations – Proactive and Reactive MeasuresPublic Relations (PR) is defined as the professional maintenance of a favorable public image by a company or other organization or a...
Ana BarreraMay 9, 20202 minGoogle Analytics in a Digital WorldAs marketers, one thing we enjoy is grabbing customer data and turning it into measurable insights that will assist businesses in making...
Ana BarreraMay 2, 20201 minMeasuring Brand EquityAs marketers, you want to keep an eye on the health of your brand. Brand measurement allows a snapshot of the brand’s position today...