Ana BarreraJun 13, 20201 minBrand Management: Comparative vs. Holistic MethodsTo enhance the brand equity of a company, it is a good idea to use Comparative and Holistic methods as a way to assess the outcome of the...
Ana BarreraJun 13, 20202 minThe Importance of Having a Strong Brand StrategyBranding is a critical part of any business. A brand strategy sums up how people perceive your company, products, or services. It allows...
Ana BarreraJun 12, 20201 minMarketing Strategies with Mark SchaeferI sat down with marketing Best-Selling Author Mark Schaefer to discuss with him his marketing strategies and how to market in a COVID19...